• .XXX Domain Lawsuit, TLD's and Playboy!

    Following on from our post about the new .xxx TLD (Top Level Domain) the team decided to update you on the latest news for this new-ish TLD. Reported in The Wall Street Journal two of the world’s biggest pornography firms have filed a lawsuit against ICM Registry saying that the .xxx domain name is aimed at causing damage to the adult industry. ICANN (The Internet Corporation for Assigned Names and Numbers) allowed ICM to be in charge of managing this new domain and collaborating with 50 registers for prospective buyers. ICM – who seem to be very much pro this move for .xxx TLD’s judging by their homepage and the unavoidable “DONT MISS THE LANDRUSH” call-to-action - are yet to review the lawsuit. So, lets talk about these firms, who they are and what a "TLD" is.

    Will I Know Either of These Firms?

    Perhaps, one of them is called Manwin Licensing International SARL and the other is named Digital Playground Inc

    Never Heard of Them!

    Well, they run a host of high-traffic adult sites and one of them is Playboy.com.

    OK!
    Thought that would help... 

    What is a TLD?

    As said this means a Top Level Domain. The reason this is vital, or one of the reasons is for Search Engine Optimisation. The debate for the benefit for TLD’s and the value it has to Search Engine Optimisation goes back years. Online is vital for a TLD – great breakdown of TLD here and a good overview of Search Engine Optimisation factors here – but it is more than that.

    When you are running your ATL you will (or should) have some form of call to action. For these you want a domain that sounds right. For example, if Gucci ran a print ad and at the bottom it said “See the new range at Gucci.biz” it may not look as desirable as “See the new range at Gucci.com”. To know more about TLD’s (and how they work) check out this great post by pcnames.com. But use this only as a guide.

    [Note: We only provide search links to adult content and do not support this industry]