• Rewind YouTube Style 2012 Vs Google Zeitgeist 2012

    Post by Steve Gomes: YouTube invited some of their power users to star in a mash-up “of culturally defining moments of 2012." It stars a huge list of people you may or may not know and some of these will create classic, “arr, I know that person!” moments.  

    Rewind YouTube Style 2012 Vs Google Zeitgeist 2012
    Much like YouTube says in their video description for the Rewind YouTube Style 2012, it makes a superb quiz to see how many people you can recognise. In some ways it is a little sad to see a lack of people such as Timothy Brown - as he only person considered cured of HIV - and other moments that have a bigger impact on mankind. They're people of note in the short but you can clearly see a pop angle in this video when compared to the Google Zeitgeist Video for 2012 and we have both at the end to show this. The Google Zeitgeist Video for 2012 covers more meaningful moments like the one mentioned. 

    Creative Direction
    It is a surprise that Catherine Goldschmidt was the DOP for this video as Catherine’s other credits include the hard hitting documentary West of Memphis which is an examination of a failure of justice in the case against the West Memphis Three. This was the case of, “three men who were tried and convicted as teenagers in 1994 of the 1993 murders of three boys in West Memphis, Arkansas. Damien Echols was sentenced to death, Jessie Misskelley, Jr. was sentenced to life imprisonment plus two 20-year sentences, and Jason Baldwin was sentenced to life imprisonment.” Maybe that is why her YouTube video shows nods to the Olympics, Mars landing and the US election which are more vital to the world than people like Jenna Marbles.

    A Cultural Reference?
    Perhaps the Rewind YouTube 2012 video is nod to society and the direction we are going, given that the top ten most popular videos on YouTube are mostly pop videosThe only exception to the top ten all time most watched list is the famous Charlie bit My Finger video currently at number seven.This line of thinking is validated further when you watch another one of her films, Bi the Way, a profile of the "whatever" phenomenon in modern society. This film is a road trip through the states looking past the cover of the book into the deeper parts of peoples secret lives. 

    Below are the two videos as mentioned, can you guess anyone in the Rewind YouTube 2012 video? What we suggest you do is play both at the start, mute the audio and note the complete change in pace, visuals, film-style and more. Goggle showing its fun and serious sides?